Andalucía "Crush "
To support Junta de Andalucía’s goal of attracting high-value domestic tourism, we were challenged to reposition the region as a destination for cultural depth and sensory discovery, moving beyond sun-and-sand clichés to something far more immersive.
SOLUTION
We created the Andalucía Crush , a multi-platform campaign designed to make Spanish travellers fall head over heels with the region’s rich cultural identity. Each of Andalucía’s eight provinces came to life through curated audio journeys, interactive maps, AR-enhanced delivery lockers, and culinary-inspired product storytelling, all tailored to spark emotion, curiosity, and connection.
From a branded Fire TV hub showcasing a photography-led documentary series, to Alexa-guided musical tours and 3D landmarks brought to life on Amazon lockers.
every touchpoint invited customers to explore Andalucía with all five senses, turning a moment of inspiration into a deeper, more meaningful kind of travel desire.