Bacardi Whisky, The At-Home Pour

How do you bring the complexity of whisky to life in a space built for speed and convenience? We transformed a product tasting into an immersive, digital-first experience, one that invited viewers to slow down, ask questions, and savor the story behind the spirit.

WHISKY Tasting Re-imagined

We developed a new kind of livestream, one that placed viewers directly in the room with a whisky master. Through the custom-built “Ask a Question” feature, the audience could interact live, resulting in over 500 questions during the session, far more than we could answer in real time. The engagement was real: average view duration jumped to 9.2 minutes, compared to a 1–2 minute category norm, and 20% of sales to date occurred during the livestream window itself.

To expand the campaign’s reach and lifecycle, we created a full end-to-end experience with bespoke landing pages for the countdown, the livestream itself, and the post-event phase. The livestream was amplified via Fire TV and Gateway placements in both DE and UK, marking a first for any Beer, Wine, and Spirits partner on Amazon. It wasn’t just a digital tasting. It was a format breakthrough, showing how thoughtful interaction can elevate both storytelling and sales.

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