Warner Bros. Harry Potter and the Goblet of Fire

We teamed up with Warner Bros. Studio Tour London and Amazon to celebrate 20 years of Harry Potter and the Goblet of Fire with a campaign that turned nostalgia into active participation. Fans were invited to step into the Triwizard Tournament through immersive, tech-driven experiences designed to rekindle the magic.

Using Amazon’s ecosystem, we transformed a beloved film moment into an interactive AR sweepstake, letting fans enter their name into a digital Goblet of Fire for a chance to win a VIP studio tour. Meanwhile, a fire-breathing Hungarian Horntail landed at King’s Cross Station, our first-ever OOH dragon experience, bridging real-world spectacle with digital magic via scannable QR codes.

From a custom Hogwarts-inspired brand store to Fire TV takeovers and on-ground enchantments, we created a full-funnel journey that blurred the lines between fiction and reality, and brought fans closer to the wizarding world than ever before.

  • "The AR is really good, at the Dragon Tour we saw so many people enjoying the experience"

    Rachel Hooker, Brand Manager

  • "The landing page looks great, we're really happy with how it looks"

    Liz Thomas, Head of Marketing

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