Level Up with Oral-B iO

Oral-B asked us to make noise. The iO launch wasn’t just another product drop, it was a category reset. The brief landed in Q4 2020 with one clear ask: make it big, make it new, and make it impossible to ignore. We pitched a full-scale interactive campaign, the most ambitious we’d ever put in front of P&G Italy, and they went for it.

We built a gamified landing experience that made brushing teeth feel like leveling up. Three custom mini-games helped users understand the product’s features while collecting points for progressive discounts. Engagement was high, and the creative mechanic translated directly into sales performance.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Digital and physical worked hand in hand. The result was a campaign that drove education, trial, and brand love, at scale. A first for Oral-B, and a model for what utility-led brand storytelling can look like.

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