MINI at Dubai Motor Show

For MINI’s presence at the Dubai Motor Show, we created an interactive installation that brought the brand’s playful spirit to life. Centered around the idea that MINI is always in motion and connected to its surroundings, we built a plexiglass MINI equipped with sensors that reacted to passersby, flashing headlights, revving its engine, and even releasing smoke. The result was an attention-grabbing, crowd-pleasing experience that captured MINI’s personality and made a bold impression on the show floor.