Oral-B Gave us a new challenge. refresh the landing page, promote the latest iO models, and do it with impact, despite ongoing COVID limitations. The goal was simple but ambitious: shift consumer perception, grow presence in the premium segment, and hold ground against rising competition from Philips in the German market.

We built a full-funnel experience called #myWOWstory, using real people to tell real stories. A fitness coach and a food blogger became the voice of the campaign, each sharing how Oral-B fit into their routines, with authenticity and style. We shot original content in Berlin and turned it into a fully shoppable video experience. Users could watch, engage, and purchase, seamlessly, directly from the landing page.

We layered in key product messaging, made the full range accessible, and pulled the audience in through influencer channels, brand posts, sweepstakes, and instagrid integration. The campaign blurred the lines between storytelling and commerce, delivering premium value in a format that felt natural, personal, and native to how people discover and buy today.

It wasn’t just about brushing. It was about lifestyle, aspiration, and turning a functional product into something people could see themselves in.

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