Google’s ESCAPE GAME
To support Google’s goal of driving awareness for the Pixel Ecosystem, we were challenged to show how the Pixel Watch and Buds work better together , and make that story resonate in a market flooded with competitors and low understanding of the product pairing.
SOLUTION
We created The Escape Game, a first-of-its-kind digital escape room hosted directly on an Amazon Brand Store. Designed with retro-inspired visuals and fast, 5-minute gameplay, the game let users unlock Pixel features by solving playful, product-driven puzzles. Each completed level revealed exclusive offers and deeper connections between the devices, all delivered through interactive storytelling.
To amplify the experience, we tailored versions of the game for Fire TV and built supporting content across Amazon touchpoints. The result was a brand-first activation that blended discovery, entertainment, and conversion, turning the Pixel Ecosystem into something customers didn’t just see, but experienced.
