Selling Menopause ON AMAZON

We sold menopause on Amazon. Sounds wild, right? But that was exactly the point. By turning menopause into something you could literally “buy,” we put the conversation out in the open, inviting women to share their experiences with brutal honesty, and reminding future generations that they’re not alone.

The campaign used humour to break the taboo. Fronted by Davina McCall and comedian Morgana Robinson, our tongue-in-cheek teleshopping film promoted “Menopause” as a 99p product you could purchase and review on Amazon. Every “sale” supported Menopause Mandate, funding their mission to revolutionise the support and advice women receive from healthcare and society.

With support from Amazon’s own platforms, from Prime Video to display banners, and amplification by public figures and media partners, “Selling Menopause” became more than a campaign. It became a movement powered by laughter, honesty, and thousands of reviews that finally said what women have wanted to say for decades.

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