Amazon Wilde Store

Renault set out to introduce the new Renault Kadjar and its impressive off-road prowess. The aim was to create a campaign that would not only raise awareness but also generate excitement about this rugged vehicle.

Enter "The Wild Store" experience. We crafted a one-of-a-kind adventure for Amazon customers, offering them the thrill of maneuvering the new Kadjar through challenging mountainous terrains to reach a unique, Amazon Box-shaped pop-up store. Here, they could purchase a 49’’ smart TV at an exceptionally attractive price, courtesy of Renault’s partnership. For the first time, this test-driving experience was opened to all customers across Italy, rather than being confined to a single location. The campaign unfolded in three phases:

Teaser Phase: Through banners and a social media blitz, we directed potential customers to a Renault landing page showcasing a video teaser and prompting them to leave their contact details.

Launch Phase: We reached out to individuals who had previously registered their interest, alongside launching a banner campaign. A bespoke landing page, complete with a dedicated scheduler, was set up to allow customers to book their test drive slots.

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