Alexa, Have Your SAY. "Alexa, di' la tua"

“Alexa, dì la tua”, I led the creative transformation of what started as a standard International Women’s Day announcement into a powerful message with real impact. When we turned Alexa into an unexpected advocate against verbal abuse, the campaign earned serious industry recognition, landing on the shortlist for both ADC Europe’s Interactive & Mobile and ADCI’s Branded Content/Entertainment awards actionaid.it+2actionaid.it+2recnews.it+2. This wasn’t just amplification,

it was about shifting tone and intent, and making a statement that resonated across non-profit and creative circles. It was a proud moment to see how reframing the idea made all the difference.