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// Beirut: Early 2000s ◻︎◼︎◼︎◼︎
Moe began his creative journey in Beirut as a graphic designer, shaping his skills with design students at Malik's Bookshop and later at the boutique agency Channel Design. These early years taught him that design is more than visuals, it’s about clarity, storytelling, and connection.
// Malik’S BOOKSHOP + + +
// CHANNEL DESIGN + + +
// Dubai: 2005 – 2009 ◼︎◻︎◼︎◼︎
In 2005, Moe moved to Dubai, starting as an Art Director at BBDO Worldwide (Interone) before becoming Associate Creative Director at Liquid Campaign. Here, he merged digital innovation with cultural insight, creating campaigns that were both bold and effective.
// BBDO WOLRDWIDE (INTERONE) + + +
// LIQUID CAMPAIGN + + +
// 2009 – 2018 ◼︎◼︎◻︎◼︎
Moe joined Serviceplan in 2009, quickly rising to Executive Creative Director for MENA and Southeast Asia. He built cross-regional teams and delivered award-winning campaigns that balanced creative excellence with strategic impact.
// SERVICEPLAN GROUP + + +
// Munich: 2018 – Present ◼︎◼︎◼︎◻︎
IIn 2018, Moe joined Amazon as Creative Director for Germany, Italy, and MENA, later becoming GM for Germany. He went on to lead Hardlines & Softlines EU, then Auto, FINSERVE, and TELCO EU at the Brand Innovation Lab. Today, he’S Executive Creative Director for EU, CA, & LATAM, LEADING CREATIVE TEAMS AND CAMPAIGNS ACROSS THREE CONTINENTS.
// AMAZON + + +
EXPERIENCE
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October 2024 - Present.
Amazon.
In his current role as Executive Creative Director for Europe, Latin America, and Canada, Moe is entrusted with elevating creative quality at Amazon Ads. He oversees talent evaluation, creative team structure, award submissions, and workflow optimization. Moe also represents Amazon Ads as a creative powerhouse to advertisers, both clients and agencies alike. -
Jan 2022 - October 2024.
Amazon.
As an Innovation Business lead, Moe develops and leads the overall Brand Innovation Lab strategy for his vertical, ensuring alignment between creative & business needs. He balances complex decisions across internal & external stakeholders, empowering his team to achieve strategic priorities. As a pod lead, he fosters collaboration, trust, and accountability, enabling independent business management and creating a supportive work environment. Moe provides guidance & advice, encouraging his team to take ownership of their work and driving impactful outcomes. -
Feb 2021 - Jan 2022 · 1 yr
Amazon.
As the leader of the Amazon Custom Ads organization in Germany, Moe successfully managed the business across all verticals. He served as the primary point of contact and led a team of program managers, art directors, visual designers, & design technologists. -
Nov 2018 - Feb 2021 · 1 yr 9 mos
Amazon.
As a creative lead, Moe successfully managed campaigns & projects across multiple departments, collaborating with global creative directors and development partners. He worked with renowned brands such as Samsung, Huawei, Intel, Disney, Lufthansa, & more. -
Jan 2013 - Sep 2018 · 5 yrs 9 mos
Serviceplan Group.
At Serviceplan, Moe honed his Creative leadership, creative thinking, strategic and analytical skills. He progressed from Associate Creative Director to Creative Director, & eventually Executive Creative Director for four agencies under Haus Der Kommunikation (HDK). Moe successfully managed campaigns for prestigious brands including BMW, Lufthansa, Nespresso, Danone, Continental Tires, Huawei, & Siemens. -
Jan 2008 - Jan 2009 · 1 yr 1 mo
Dubai, United Arab Emirates
Liquid Campaign World Wide -
Dec 2005 - Jan 2008 · 2 yrs 2 mos Dubai, United Arab Emirates
Interone BBDO World Wide -
Jan 2004 - Nov 2005 · 1 yr 11 mos
Beirut, Lebanon
Channel Design -
Dec 2002 - Jan 2004 · 1 yr 2 mos
Beirut, Lebanon
Maliki’s Bookshop
If you’d like to explore more about my creative leadership philosophy, the systems I’ve built, & how they’ve shaped innovation at scale, click below to discover more about my ORGANIZATIONAL & Cultural IMPACT ACROSS ORG.
