Career

Creative Leadership at Scale

As Executive Creative Director for Europe, Latin America, and Canada at Amazon Ads, Moe sets the creative direction across multiple markets. He focuses on turning agencies into empowered partners, bridging the gap between market needs and decision-maker access, and leading high-stakes work that blends creative vision with business strategy.

Creative Influence Beyond

Moe’s impact extends beyond Amazon. He’s worked as a consultant, speaker, and jury member for top industry awards, shaping not only campaigns, but the broader conversation in advertising. His creative work has earned global recognition and helped set new standards across the industry.

Results With Purpose

Always customer-obsessed, Moe keeps a sharp eye on long-term impact and measurable outcomes. He evaluates creative performance, drives course correction when needed, and connects cross-functional teams to deliver efficiently and effectively.

Mentorship-Driven Team Culture

Moe leads multidisciplinary teams with a mentorship-first approach. He creates space for autonomy, encourages ownership, and supports his team in managing their portfolios independently, while staying close to guide, challenge, and unlock impact

Resume

Ethos

Awards

EXPERIENCE

October 2024 - Present.
Amazon.

In his current role as Executive Creative Director for Europe, Latin America, and Canada, Moe is entrusted with elevating creative quality at Amazon Ads. He oversees talent evaluation, creative team structure, award submissions, and workflow optimization. Moe also represents Amazon Ads as a creative powerhouse to advertisers, both clients and agencies alike.
Jan 2022 - October 2024.
Amazon.

As an Innovation Business lead, Moe develops and leads the overall Brand Innovation Lab strategy for his vertical, ensuring alignment between creative & business needs. He balances complex decisions across internal & external stakeholders, empowering his team to achieve strategic priorities. As a pod lead, he fosters collaboration, trust, and accountability, enabling independent business management and creating a supportive work environment. Moe provides guidance & advice, encouraging his team to take ownership of their work and driving impactful outcomes.
Feb 2021 - Jan 2022 · 1 yr
Amazon.

As the leader of the Amazon Custom Ads organization in Germany, Moe successfully managed the business across all verticals. He served as the primary point of contact and led a team of program managers, art directors, visual designers, & design technologists.
Nov 2018 - Feb 2021 · 1 yr 9 mos
Amazon.

As a creative lead, Moe successfully managed campaigns & projects across multiple departments, collaborating with global creative directors and development partners. He worked with renowned brands such as Samsung, Huawei, Intel, Disney, Lufthansa, & more.
Jan 2013 - Sep 2018 · 5 yrs 9 mos
Serviceplan Group.

At Serviceplan, Moe honed his Creative leadership, creative thinking, strategic and analytical skills. He progressed from Associate Creative Director to Creative Director, & eventually Executive Creative Director for four agencies under Haus Der Kommunikation (HDK). Moe successfully managed campaigns for prestigious brands including BMW, Lufthansa, Nespresso, Danone, Continental Tires, Huawei, & Siemens.
Jan 2008 - Jan 2009 · 1 yr 1 mo
Dubai, United Arab Emirates
Liquid Campaign World Wide
Dec 2005 - Jan 2008 · 2 yrs 2 mos Dubai, United Arab Emirates
Interone BBDO World Wide
Jan 2004 - Nov 2005 · 1 yr 11 mos
Beirut, Lebanon
Channel Design
Dec 2002 - Jan 2004 · 1 yr 2 mos
Beirut, Lebanon
Maliki’s Bookshop