Nissan, Dare to Defy
To support Nissan’s “Defy Ordinary” platform, we were challenged to spotlight the lack of diversity in sports and raise awareness for the Possibilities Project, an initiative dedicated to breaking down barriers and making sport more inclusive for underrepresented communities.
SOLUTION
a three-part documentary series on Prime Video, following brand ambassadors Richard Whitehead MBE and Adele Roberts as they uncover barriers to participation and work toward staging the most inclusive running event ever. Selected over pitches from major UK broadcasters, the project brought Nissan’s purpose to life through authentic, impact-driven storytelling.
We brought the idea to life beyond the series with a bespoke Fire TV and Amazon landing page experience. To deepen the storytelling, we created three behind-the-scenes advertorial films that explored each episode from a new angle, focusing on the real people, challenges, and impact behind the Nissan Possibilities Project. These extensions offered a more personal, purpose-driven layer to the campaign, connecting audiences to the heart of the story.