We built a journey fueled by real memories. It began with a continent-wide call for “Golf Love Stories,” curating thousands of submissions and bringing the best to life across media. and it won an award for it.
At its heart was the first global use of Fire TV’s Time Machine, pairing authentic stories with five decades of Golf history.
The journey then bridged past and future through a car configurator, Alexa prompts, and wrapped Lockers across Italy inviting drivers to turn nostalgia into action
